Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

Fashion Careers – Job List in the Fashion Industry

A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.

Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in – from design, production, marketing, to many more.

Designing
This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.

There are several types of fashion designers:

1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health’s perspective.
3. Accessory designers: Accessories has a broad definitely – from handbags, hat, eyewear to gloves, scarves and jewelry pieces.

Production
Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:

1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials.

2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment.

3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.

4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.

5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.

Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.

6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.

7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.

Marketing
Marketing is as important as making a perfect piece of fashion item. Whether it’s marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.

1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.

2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.

3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.

Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:

1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.

2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.

3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.

Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.

Grasp the opportunities and enjoy a fashion career!

How Social Media Is Driving Sustainability and Ethics in the Fashion Industry

The sustainable fashion industry is gathering pace as consumers start to think more about what they buy and try to lessen the impact of their purchases. Part of the reason for the growing success of sustainable and ethical fashion is social media and its ability to educate, share stories about brands, good and bad, alert consumers to the vast amount of choice that is out there, create communities and allow individuals to become key influencers as they to make their views and style choices known to their peers and the brands that they buy from.

Social activism has become a significant force for change and has had particularly notable results with respect to sustainability in the fashion industry. To date Greenpeace’s campaign to detox fashion has attracted over 400,000 supporters. Greenpeace promoted its campaign primarily through social media with an engaging Japanese anime style YouTube video. They also encourage supporters to sign up to their Facebook page and Tweet their support. The campaign has been hugely successful with a number of fashion retailers agreeing to clean up their supply chain including the world’s largest fashion retailer, Zara and the world’s largest jean manufacturer, Levi’s. Greenpeace also encouraged people to send in an Instagram photo with the name of the company that they would like to see detox next for the chance to star in their next campaign.

Labour Behind the Label is a campaigning organisation raising awareness of ethical issues in the fashion industry. Recently it called for Adidas pay US$1.8 million in severance owed to 2,800 workers from its former Indonesia supplier, PT Kizone and attracted over 50,000 supporters. Labour Behind the Label have also instigated a number of other campaigns including a call for brands to ban sandblasted denim by encouraging supporters to, amongst other things post to the brands Facebook page with a link back to the campaign website. This isn’t the first time that Adidas have found themselves a subject of the public’s disagreement expressed through social media. In June 2012, the brand withdrew its shackle trainer when, its debuton their Facebook page (ahead of its market release) prompted comments criticising the design as a symbol of slavery.

In addition to increasing awareness and driving change with regards to bad practices in the fashion industry, social media has also become a positive force in spreading news of companies that are getting in right, making a difference and have a great story to tell. Social Media includes a range of different platforms and networks which are being used to help ethical brands tell their stories. YouTube is perhaps the mostly widely used and for AW13 London Fashion Week, a series of ethical fashion videos were broadcast as part of Estethica before being posted on YouTube where they can be viewed, distributed through other social media and posted in blogs.

The significance of social media to marketers is due to the way that it can drive and accelerate social proofing. Social proof is the way that we validate what is the norm by looking at the behaviour of others. Social media greatly magnifies this process by allowing us access to a much greater number of people to validate ourselves against than most people could experience in the offline world. The strong online communities of influencers and advocates of sustainable and ethical fashion that grow on social media platforms play a key role in this social proofing.

Toms Shoes is just one interesting example of an ethical fashion brand that has managed to bridge the gap between the ethical and mainstream fashion market. Behind this success story is perhaps their ability to tell a good story using social media. Their One day without shoes Campaign encouraged users to spend one day without shoes and to tweet about their experience using the #withoutshoes hash tag. They amplified this message by partnering with AOL asked consumers to help distribute the #withoutshoes messages to over 1,000,000 before the event date and celebrity retweets gave a further boost. Tom shoes have also proved popular with fashion bloggers and on outfit sharing websites but it is difficult to tell if this is partly a cause of effect of their social media popularity, perhaps a bit of both.

Within the various social media platforms are communities made up of people with an interest in a particular subject, their impact however extends well beyond their actual community and the more they interact, the more they grow. There are a number of social media communities that are driving change in consumer habits by encouraging fashionistas to make do and mend, upcycle and wear vintage and second hand clothing. This coupled with a move away from trend led looks to individual style statements is helping to change what is considered cool. Street style photographs, fashion blogs and outfits sharing websites all help to inspire rather than dictate how people should dress and have helped to bring about a democratisation of fashion where consumers have more choice and access to many more brands than those available on the high street. Even the concept of buying less is becoming a topic of much discussion on social media as bloggers take on challenges to look stylish for a week, month or even a year just by wearing limited pieces of clothing or without buying anything new. Perhaps one of the most well known of these challenges is the Uniform Project where one girl pledged to wear a little black dress for 365 days as an exercise in sustainable fashion but there have been many more. Labour Behind the Label also runs a challenge called the six items challenge to help raise both funds and awareness of the issues surrounding ethical practices in the fashion industry.

As the world of social media and fashion 2.0 continues to expand and develop, so too will the ways in which we discover, share, become informed about and consume fashion. Hopefully social media will continue to empower consumers allowing fashion conscious individuals to embrace both style and sustainability and brands to find new models for working that ensure they are practicing and communicating their ethics in the most effective way. Social media has opened up communication and this can only be a good thing in terms of increasing transparency and choice in the fashion industry.