How To Get A Job In The Fashion Industry

The fashion industry increases in popularity day by day, so there are lot of competitions and opportunities nowadays. It is really simple to have a degree in marketing. As this competitive industry keep on growing, there is a lot of demand for specialized and educated faculties in fashion. People who got a suitable academic degree in fashion will soon discover that they’re more in demand in this industry.

Many academic degrees in fashion provide the courses in which you are interested in. Fashion marketing, fashion design and merchandising are the three leading opportunities in fashion.

Today many people dream of becoming a designer. However, only people with serious determination and artistic ability will get ahead in this industry. A designer should be able to apply textures, lines and colors to the eyes and through drafting they should bring the imagination to life. When the final outline is over, the designer should carefully select the fabrics to apply in final product. After choosing the material, they should cut a shape from the material and stitch it together.

The fashion marketing course comprises designing, advertising and business techniques of the apparel industry. The fashion marketer should have a great knowledge about industry network because it helps them to identify which method could be able and attractive to target the industry.

They’re responsible for knowing and tracking the latest trends in world. They should also be familiar with people’s interest. This marketing course connects the fashion designers to the world by tracking the customers purchasing attitudes. Next the fashion marketers should come up with some ad campaigns to target particular consumers who are interested in their products.

The role of merchandisers is to purchase the clothes and show it to the shops. Among the greatest roles of fashion merchandising is to display the clothes to assist customers in purchasing their products.

The role of marketer is generally choosing the clothing lines and deciding how to introduce it to the market. You’ve to consider the wonderful thing about whether it concerns the structure, color or line. You should get interested with fashion, don’t understand it fully and always look to learn more.

If any of the above mentioned courses appeals you then you should consider getting a degree in the fashion industry. Fashion is the thing which combines an artistic eye and business. If you get an academic degree in fashion, then you can grasp higher positions and earn lot of income than those who do business without formal education. So if you have the proper degree you can rule.

How Travel Is Reshaping the Fashion Industry

The answer to the question ‘how travel is reshaping the fashion industry’ is simple!

When an Asian tourist of a high socioeconomic status goes to the US and shops fashion accessories; they bring the international market with them. When they catch the attention of the top fashion brands, they cater their needs by those brands. These same brands, having seen the effect of the increase in tourism, have started creating unique marketing campaigns that provide their international buyers. They would provide people with special deals, personal shoppers or even a language translator to help the market grow in their country. So in this article, we are going to talk about this topic in detail!

Travel Industry and Social Media is Changing the Fashion Industry:

Nowadays, being able to reach your target audience through the internet is more important than anything else!

If a brand fails to do that, see a major decline in sales. It could be through social media and digital marketing or e-commerce, but the new revolution of the fashion industry is how internet-famous your brand is. Models, makeup artists, producers, and stylists are hired more for their influence in the social media than their talents. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.

Brands that still stick to the traditional marketing style have been losing their relevance in the industry and their sales. Three out of four buyers are inclined to buy a brand’s products after seeing it or hearing about it, online. Social media is transforming the fashion industry because now people want to experience firsthand what they buy through Snapchats or Tweets online. If a consumer does not find their desired brand online, they move on to the next big brand that is online and serve their wishes.

Today, a person’s social status is determined by their extravagant travels and experiences rather than the Jimmy Choos they wear or the bag they carry. It is all about opulent adventures in foreign countries and not how much you spend on your watches or clothes. There has been a break in the fashion industry that has brought about a shift in the way they do things now. Designers and brands worldwide are trying to modify themselves to be able to fit in the new demographic trends. That is how travel is changing the fashion industry. The Chinese tourists did approximately a record $229 billion shopping of expensive items in the year 2015. But, with the new wave of preference of destinations over lavish goods, brands have started adapting the same trend. They are now trying to reach different regions of the world by marketing their campaigns in a way they get the ‘experience’ people desire. These are just some of the ways high-end travel is reshaping the fashion industry!

New Hotel Brands Are Reshaping the Travel Industry:

Nowadays, with the advent of travelers in every industry, it has become a new trend for big hotel companies to roll out new varieties in the hotel business. They are re branding existing hotels with new portfolios. It has become a new business strategy where they offer you captivating designs, intricate detail to the menus, striking artworks and emphasize on the local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have attempted to bring a combination of reliable quality and exclusive experiences, together.

AC Hotels by Marriott:

They are a collection of hotels centered on design and such hotels provide their guests with energetic atmospheric lounges. They located in France, Spain, Portugal, and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay at Cosmopolitan hotels in cities.

Canopy by Hilton:

They have combined the charms of newly built and renovated buildings. Their designs are locally influenced and hold classy significance. They have also signed up to be in the neighborhoods of Pearl District in Oregon, Portland, Ithaca Commons in Upstate New York and downtown Nashville. It is basically for travelers who wish to have a laid-back time, trying out beer and relaxing activities.

Cordis Hotels and Resorts:

They are a collection of upscale hotels with exceptional architecture and designs by the Langham Hospitality Group. They will, recently, have their opening this summer in The Langham Place Mongkok, Hong Kong. They are also planning to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London, and Orlando. It is intended for travelers who are away on business but want their bit of luxury, too!

Curio a collection by Hilton:

These are a range of five and four stars hotels with unique qualities all over the world. Curio attached hotels include places like SLS Las Vegas; Highland, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; the Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. Next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.

EVEN Hotels:

These hotels, by the Inter Continental Hotel Group, are made keeping health and wellness, in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for now, but they will be opening soon in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those IHG high people who would, rather not be, in a drab looking place and expect the usual luxury and comfort.

Graduate Hotels:

These are stylish, unusual pieces of properties that provide sanctuary for the family and professors visiting colleges. They would found in the Graduate Tempe, Arizona, and The Graduate Athens near the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It is a definite upgrade from hotels with poor services!

Global Fashion Industry: How Does Geography Play A Role?

It is a very interesting industry, if you think about it. Much of it still remains arcane for the common man, and trends that emerge and are eventually replaced never really feel like a big deal to most of us. However, if you look back, you might be able to appreciate the change that this has bought about to the human race. In fact, better understanding the global fashion industry might make you appreciate how important this particular industry is. There are a lot of factors that go into molding this industry, some of which are discussed below.

Local atmosphere

Depending on how the local atmosphere might be, this is too tends to take the same image. Hence, if there is some kind of a political imbroglio going in the country, it is bound to affect this just as much. Even culture plays a big role here, and the resulting fashion will be heavily influenced by the designer’s culture and heritage. As one might witness in fashion industries around the world, many of the creations are a direct result of the cultural influence of that particular region. This is a common phenomenon observed in the global industry.

Economic Conditions

It is the end of the day, is yet another industry. Hence, it follows that money makes a big presence in this industry and the lack of which, will clearly affect the industry. High profile designers are constantly looking out for emerging and profitable markets. If they don’t find it in the place they are in, they are guaranteed to look for it elsewhere. This is something important that often changes the seat of power in the global fashion industry. A city that might be considered as the hot seat today might immediately lose face tomorrow if the economy can’t keep up with the industry.

External Influences

In this industry, nothing is considered to be a “copy”. Designs and styles tend to be inspired, and not copied directly. Hence, with the global fashion industry, the fact that outside styles and designs are bound to influence less important fashion industry magazines cannot be neglected. This is an industry that thrives to remain familiar with differences. External influences are an everyday occurrence and cannot be neglected. People are bound to try and change the way things are, but eventually, the best style will be that of the more powerful industry.

Thus, one can actually assume the global fashion industry to be more of a united industry. Much of the factors that influence the global industry are normally those that emerge from familiar industries. These are the things that are worth noticing for and essentially dictate how the industry tends to be. Not only does this industry change regularly, it actually is a requirement that it change as often as possible. This is something that needs to be taken into consideration when analyzing from a global perspective. Overall, this is surely going to intrigue any individual that wants to learn more about it.